Georgia Senate Special Election Campaign
Fresh off its debut in the victorious Biden presidential campaign, members of the liberal Rebel Alliance of Facebook groups made its legislative debut with the Occupy Democrats Election Fund right after the 2020 general election.
Even then, we knew it would be one of the most consequential special elections of our lifetimes, with control of the Senate hanging in the balance.
By the second week of November 2020, every national news outlet and legitimate election monitoring organization named Joe Biden the President-elect.
Just under 5 million Georgia voters in a special election held the first Tuesday after the new year would make an enormous choice that would determine who runs the U.S. Senate in 2021.
It was a race of contrasts, with Republicans promising to stonewall covid relief and turn the Senate into a hive of obstructing President-elect Biden’s agenda and appointees.
For the first time under the direction of Rafael Rivero, members of the alliance pumped out content for the Occupy Democrats Election Fund that was shared over 1.5 million times.
In the Georgia Senate runoffs, a $200,000 investment by our fund generated content was viewed an astounding 110,000,000 times before the election between the paid and native reach of its premiere members.
People engaged with the fund’s content 15 million times on social media and shared our messages over 1.5 million times.
Both Democrats won their respective races to flip the senate.
The real-world impact of this race giving Democrats control of the Senate is reflected in President Biden’s extraordinary pace of judicial nominations being approved, the most since JFK in the early 1960s.