California Gubernatorial Recall Campaign
In the summer of 2021, California Republicans used their political super-minority to ratify a statewide gubernatorial recall election against Governor Gavin Newsom.
In the largest state in the nation, turning out base voters in the Democratic majority was a top priority.
That’s why donors sought out the liberal Rebel Alliance of Facebook groups to defend a key office in a state whose Democratic governor was deposed by a celebrity Republican opponent only 18 years earlier.
The 2022 Republican field of gubernatorial recall candidates included one of America’s top reality television stars and a national conservative radio program host.
Republicans fielded an opportunistic field of candidates hoping that the governor’s Democratic base didn’t turn out.
In the California gubernatorial recall election, a $50,000 investment by the Occupy Democrats Election Fund into advertising memes and videos produced over 12.3 million meme impressions.
Those posts had 1.2 million engagements, and people on Facebook shared the images more than 100,000 times.
When the votes were counted, there were 12.8 million voters in the race.
The Democratic governor kept his seat with an overwhelming 63.9% of the vote.
This campaign is a perfect example of using social media to get out the vote in an off-year election.
In a state of 44 million people, our messages acted to mass mobilize core voters who Democrats needed to turn out and to rally around the state’s leader.
Since then, Governor Newsom has taken the mantle of being a national leader in the Democratic party.